Freedomfighter:
You may not like MoveOn's politics, but what exactly bothers you about an e-group with millions of members who take action in concert with each other?
If the media treats MoveOn like an 800-pound gorilla, and it doesn't deserve that attention (if in your view they're really a paper tiger), then isn't your beef with the media, not MoveOn?
Besides, lots of influential netizens who understand the ecology of the internet (like David Weinberger and Ethan Zuckerman) raised alarm bells about Facebook's having violated the unwritten rule of permission-based marketing, which is that you ask people to opt into a service or list. Personal privacy is a delicate matter online and the best approach is to respect it.
What fascinates me about this tempest is that it pits two digital natives against each other: Mark Zuckerberg, age 23, vs Adam Green of MoveOn, age 31.
I also like that MoveOn is paying attention to the emerging structure of the social web. They challenged MySpace over disappearing activism profiles there last spring (calling for habeas corpus for user profiles), they've worked to nudge Facebook to open up its rules for e-groups to allow better organizing to take place, and now this. As more of us live with integrated social networks online as part of our lives, these rules and norms are quite important to debate and hammer out.

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Of course their not going to put in a universal opt out feature
Since MoveOn dropped in like an 800 pound gorilla, Facebook is not certain what is responding to: MoveOn hype or genuine concerns of Facebook users?