A few weeks ago Senator McCain's campaign did on YouTube what it needs to start doing -- posting video exclusives to the medium.
Senator McCain's YouTube gem was the "McCain Cribs Exclusive: The Straight Talk Express" video. It was viewed tenfold the amount of times than most the other "Behind the Scenes" clips.
One problem still exists: Senator McCain isn't featured in this YouTube video. The campaign should produce more exclusives, but put Senator McCain in the video and have him tell us something on his mind -- that we haven't heard before. This video was well researched and well edited. The McCain campaign clearly has untapped YouTube talent. So start using it.
This isn't something that should be tried in the final 48 hours.
Tobin Van Ostern,
I heard about that.
It's another reason for Senator McCain to start unsheathing the YouTube sword. If he does more exclusives that are mocked/featured in prime time television, people can go and view that video and others too. After some time, if there is consistency in uploading videos, a community will form around his "YouTube" exclusives -- a perfect fundraising base.
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Alternative Reason For High Number of Views
I would offer the alternative hypothesis that rather than the video being viewed so much more because it was great, it was instead viewed so much more because it was highly mocked (Jon Stewart did a piece ripping into it for example). Now traffic is traffic but I'm not sure that's the kind of attention McCain is really looking for.