Last April we told you about an effort by an independent filmmaker that aimed to organize Obama supporters to donate $1 million to the candidate in under 1 minute. (They ended up raising a respectable $245,000 in a couple minutes.)

Now the same effort is back with a new face. "An Obama Minute" aims to raise $1 million on Monday between 12:00 and 12:01 in the afternoon, helped along by an interactive billboard in Times Square (and accompanying widget).

People can text the billboard and have their message displayed live in Times Square by texting "@Minute" to 25622.

The billboard was unveiled late last week with some celebrity special guests:

On Thursday, October 2nd at 10:30 AM on Broadway between 48th and 49th Streets in Times Square, the founders and organizers of “An Obama Minute” will be joined by Academy Award Nominee Rosie Perez, Alan Cumming and other special guests to unveil a giant video billboard that will countdown the hours, minutes and seconds to The Obama Minute on October 6th when Obama supporters from across the country will attempt to raise $1 million in one minute for Barack Obama’s presidential campaign.

The billboard will serve as a virtual town hall where supporters from anywhere in the United States can text their message to the video screen in Times Square with examples of “things you can do in a minute.”

The group us using its same fundraising page as the April effort, which currently stands at $275,000. Given this effort has had less advance notice, we'll see if they can put the tally over $1 million using the existing counter as a base, but it's unlikely.

Still, if they can get over half a million, it's not bad for a couple of minutes of fundraising. Also, NYC readers: care to snap a pic of the billboard tomorrow for us?