Obama's campaign released an iPhone application (thanks to an all-volunteer creative base). So how can McCain catch up and prove that his campaign has tech prowess? Release their version of the application on Google's Android platform for the T-Mobile G1.

John McCain's campaign release of the online game "Pork Invaders," as a Facebook application, wasn't a game changer but a prelude of future message strategy. Video games will be added to the multitude of political channels that a political campaign must have a presence on. Microsoft has now announced what could become the "YouTube" of video games -- Xbox LIVE Community Games.

A few weeks ago Senator McCain's campaign did on YouTube what it needs to start doing -- posting video exclusives to the medium.

Here's a quick assessment of Senator McCain's "Behind the Scenes" videos on YouTube.

The line between mediated and unmediated communication is blurring. A device like Chumby accelerates the blur.

Political campaigns should digitally record everything, to their peril or advantage.

The mobile phone as political communication channel orbits around the simple use of text messages (SMS). Senator Clinton uses them. Senator Barack uses them. Let's talk about the next phase. What's the future strategy for reaching supporters on the mobile phone?