On Wednesday (June 11), I joined a panel of eCampaign Directors for major presidential campaigns at a forum called, what else, the first 21st Century Campaign, sponsored by Google and National Journal. Peter Dauo for Senator Clinton, Mark Soohoo for Senator McCain, Joe Rospars for Senator Obama, and me, former Director of eStrategy for Governor Romney’s presidential campaign, rounded out the panel.

We discussed topics such as what it’s like to run Internet strategy for a major presidential campaign, the changing role of traditional media, what factors into a candidate’s success on the Internet, and whether the guerrilla tactics employed during the campaign will carry over to the White House for the candidate who is elected.

One year and two months later (exactly to the day since she “started the conversation”), the Hillary Clinton campaign is getting the joke

Esteemed TechPresident writers and readers ... As you may know by now, I've joined the Romney campaign as Director of eStrategy, so I'm going to sign off as a regular contributor to TechPresident. ... Meanwhile, stay on the lookout for new tech tools and tactics from Team Mitt.

Continuing a review of potential prez candidate emails, today's topic is the use of a candidate's spouse to soften the candidate's image.

In an earlier post, I mentioned that most of the campaigns have caught on to effective email tactics used in the 2004 presidential campaign and down ballot campaigns since.

On February 1st, I used a new account to sign up for email from 25 potential prez candidates from both parties to study their use of the medium. Here's a summary of what I've found:

1. Most of the candidates have studied how email was used in the 2004 prez campaigns and have adopted elements that worked

2. Just like with their websites, nobody has offered anything innovative or interesting. (If even to engage the press or DC insiders only, you would think they would be putting more attention and energy into their mass emails) ...