http://techpresident.personaldemocracy.com/blog/entry/6864/romney_s_double_edged_mashup_contest Comments for "Romney's Double-Edged Mashup Contest" en http://techpresident.personaldemocracy.com/blog/entry/6864/romney_s_double_edged_mashup_contest#comment-1147 <p>First, you goad Republicans into more open online strategies, then you whack them when something slightly off-message (or a lot) pops up?</p> <p>I kid, of course. You would never do that. But I do know others that would. </p> Wed, 05 Sep 2007 14:50:51 -0400 Patrick Ruffini comment 1147 at http://techpresident.personaldemocracy.com http://techpresident.personaldemocracy.com/blog/entry/6864/romney_s_double_edged_mashup_contest <p>It's been about a week since <a href="http://www.mittromney.com">Mitt Romney</a>'s campaign <a href="http://news.google.com/news/url?sa=t&amp;ct=us/5-0&amp;fp=46dd6b8de3cf06d6&amp;ei=0OzdRue-D5isas7iiZ0I&amp;url=http%3A//blog.washingtonpost.com/the-trail/2007/08/29/campaign_ads_go_doityourself.html&amp;cid=0">launched</a> the most interactive experiment of any we've seen come from the Republican side of the presidential field, <a href="http://www.jumpcut.com/groups/detail?g_id=5DD3300851A311DC8DA1000423CF381C">calling on</a> their supporters to submit 30- or 60-second TV ads, mashing up a rich array of clips, audio and photos provided by the campaign. </p> <p>It's a smart way for the campaign to engage grass-roots supporters, and to also erase any memories people may have of Romney's reluctance to participate in the Republican YouTube debate. And, as a number of observers predicted, it's also a bit of a double-edged sword.</p> <p><a href="http://techpresident.personaldemocracy.com/blog/entry/6864/romney_s_double_edged_mashup_contest">read more</a></p> http://techpresident.personaldemocracy.com/blog/entry/6864/romney_s_double_edged_mashup_contest#comment Jumpcut mashups Mindy Finn Mitt Romney Voter-generated Tue, 04 Sep 2007 20:51:21 -0400 Micah L. Sifry 6864 at http://techpresident.personaldemocracy.com