Nielsen ratings - Average time per visitor

Peter Erickson — Sat, 08 Sep 2007 00:45:03 -0400

The Nielsen ratings also posted the average time per visitor for each website. I thought it was really striking that the Clinton website led the Democratic field with 8:17, especially since Edwards has a roughly equivalent number of unique visitors. His visitors seem to spend a lot less time on the website, only 3:13, an indication that they're probably not blogging there or reading too much content --- even though I actually think the Edwards web design is much more savy and creative.

Is it that people are using the Clinton website a lot more for finding content and news about the campaign through hillaryhub.com? Is that the success story? Do these ratings say something maybe about how different web design strategies are working? Clinton supporters are getting their news in a Clinton-controlled environment, whereas Edwards supporters are maybe getting their news from elsewhere in the blogosphere? Or am I reading too much into this?

(Obama had an average time of 7:51 per visitor, interesting in itself that he was able to sustain such a high amount of time per visit even with a number of unique visitors nearly double Clinton's.)

More thoughts here in a MyDD diary .

Daily Digest: 9/7/07

Joshua Levy — Fri, 07 Sep 2007 11:14:36 -0400

Brave New Films takes a big swing at Rudy Giuliani; reasons behind excluding Ron Paul from the GOP Bloggers poll; Mike Bloomberg creates a MySpace page and a Facebook profile but is definitely NOT running, really, he isn't; Ron Paul wins the text-messaging vote; and Barack Obama and Fred Thompson have the most-trafficked Democratic and Republican sites.

techPresident - Daily Digest: 9/7/07 - Comments

Nielsen ratings - Average time per visitor

Daily Digest: 9/7/07