techPresident - Welcome to the World of Stripped-Down Email - Comments

Small email style

thegreathal — Wed, 03 Oct 2007 15:21:02 -0400

It appears there are 3 formats in play here; the minimalist, the stripped/personal vanilla, and the faux-vanilla emails.

Vanilla stuff like Dodd's or minimalist pieces like Clinton's letter are great. What irks me about Obama's email is that instead of setting up a precise quick piece, there's effort put into it before it's dumbed down.

--Hal Levy / studentsforkucinich.com

A difference

Joshua Levy — Tue, 02 Oct 2007 17:31:23 -0400

One big difference between the Dodd email and those from Mehlman and Romney is that "Dodd" had a more informal tone, beginning the email with "Hey." Obama didn't even use a greeting. Both messages were short and to the point, which I think greatly increased their effectiveness.

That's So 2nd Quarter...

Mindy Finn — Tue, 02 Oct 2007 16:06:43 -0400

I thought these personal emails were interesting too. But for me, it was because Mitt Romney sent one way back at the end of the 2nd quarter. He sent one again this quarter too. I'm surprised it wasn't mentioned in the post above.

Yeah really

thegreathal — Mon, 01 Oct 2007 13:22:24 -0400

Dodd's was acceptable, Obama's wasn't. You don't fire off an embedded video through your Blackberry in a 2-minute airport stop.
--Hal Levy / studentsforkucinich.com

Top Five Tips

David All — Sun, 30 Sep 2007 16:15:49 -0400

Friendly reminder about the essay I wrote a few months ago at TechPresident on this issue.

David

________________________________________
David All
http://davidallgroup.com
http://techRepublican.com
http://slatecard.com
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This isn't entirely new...

Patrick Ruffini — Sat, 29 Sep 2007 21:08:54 -0400

Text email vs. HTML email

Luigi Montanez — Fri, 28 Sep 2007 17:48:40 -0400

You'll notice that MoveOn, the one organization that pioneered and has come closest to perfecting the medium, almost never use graphics in their emails (except for a single "Click here" button). Campaigns and organizations put in pretty graphics for themselves, not their readers.

Like Josh, I too went Gmail-screenshot-grab-happy today, only I was analyzing why Romney and Thompson emails aren't triggering any Google Ads.

About time

Fred Stutzman — Fri, 28 Sep 2007 15:56:02 -0400

Look how these stand out as compared to the 1000-word, heavily design ads that litter my inbox every day. If Barack or John or Chris approached me a few times a quarter like a human, sort of lke these emails, I might actually give via email again. Instead they just abuse my inbox. This makes me somewhat hopeful.

a little too similar methinks

Fred Gooltz — Fri, 28 Sep 2007 15:50:19 -0400

Welcome to the World of Stripped-Down Email

Joshua Levy — Fri, 28 Sep 2007 15:38:09 -0400

Today I received an informal email from Barack Obama -- written to me personally! -- telling me he's "fired up" about last night's rally in New York City and linking to a video about it. It looked awfully familiar.