Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season. While he acknowledges the New York Senator's campaign deserves credit for experimenting with new media tools, he argues savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins by helping them build supporter lists. Through sponsored links in search results, the McCain and Obama camps have driven users seeking information on the candidates to their official Web sites to register for newsletters, volunteer or to donate money.

The new McCain blog is clever, readable, and occasionally funny -- why that's a bad thing; we meet a southern California who used the Internet to go from unengaged voter to a "field commander of sorts;" the brouhaha continues over pinning online comments and diaries to the candidates whose names are in the URL; Team Obama creates an online and offline feedback loop to solve the supporter "free rider" problem; and more.

The online right bickers over the wisdom of holding a candidate responsible for a bustling online community; can Google Trends predict election winners?; Mayhill Fowler reveals the methods behind her two big scoops; a look at how Hillary Clinton and new media got along in throughout the primary campaign; and more.

Clinton brings 'er in for a landing via email while an ally launches an VP campaign on a little known women-in-politics website; freepers' reviews of McCain's Tuesday night speech tend towards "thumbs down;" Obama's small donor network seems poised to reward him big; the new new johnmccain.com seems awfully familiar; and more.

The '08 primary season ends (we think) with a big bang on online activity, from Twitter to live streaming to fan photos that seem to have been taken from the vantage point of one candidate's feet; the world reacts to Barack Obama's reaching the magic number of delegates; Hillary Clinton sends out a call to supporters to get the to hillaryclinton.com; the RNC launches new online ads that show video-editing skillz; and more.

In her non-concession speech, Hillary asks for input - but is it just to stall? Or a fundraising ploy? And did Peter Daou warn her about what Chris "Google Bomb" Bowers can do with an open invite like that?

PLUS: Did Hillary have her event 50 feeut underground to duck Obama's cellphone call???

The Tuesday night ritual of gathering around the electronic campfire to share in the evolving politics of the 2008 presidential race may finally be over, at least until November. Here are some snapshots and observations from tonight.

A just-launched effort from Off The Bus takes a Digg-like approach to stories around the McCain campaign; a profile of Newt Gingrich's man in Silicon Valley; a new vote pledge tool aims to make use of a full range of online "touches"; the McCain campaign brings on talent from the world of conservative web journalism; and a new online game is Sim City for the budget process geek.

This Sunday is the Puerto Rico Primary, and the Democratic candidates are doing their best to show their inner Puerto Rican-ness by dancing in the streets, drinking the local beer, and speaking accented Spanish. We’ll see how they fare on Sunday. Also, a curious Memorial Day message from John McCain and a glimpse at Hillary Clinton’s early life in elementary school.

A Digg-style site lets Obama supporters make suggestions to the campaign; a video of a Young Hillary Clinton; who, exactly, are these online Republicans we hear about?; Click 4 Obama makes a political FreeRice site; Causes posts some big numbers; and the RNC launches a Obama Iraq countdown clock.